GLENFIDDICH

A commercial project for Glenfiddich’s "Where Next?" campaign, focused on the Women in Whisky initiative. The objective was to document a new narrative within the industry through a series of interviews across Dubai’s leading bars.

Creative Approach
The direction centered on authenticity and presence. Female bartenders were captured in their own environments, creating original cocktails using Glenfiddich 12, 15, and 18. The content balances conversation and craft, combining interview moments with subtle, controlled visuals of the process. Each piece is designed to highlight individuality while maintaining a consistent campaign tone.

Services Delivered

• Commercial Videography (Interview Series)

• On-Location Production Across Multiple Venues

• Creative Direction & Story Development